![]() If you know how to create and popularize a media kit, you can capitalize on its utility, and get featured more frequently and more accurately in the press. It’s the not-so-secret source of high-resolution images, detailed information on how and why the company started and even quotes to make the article more immersive. Anything you can do to make a journalist’s job easier is helpful and, if you’re lucky, may lead to better media coverage.ĭownload our brochure templates to add a professional edge to your campaign literature – or view all of our Digital Products.Have you ever wondered how media outlets, bloggers and other professionals are able to write about major brands with such speed and accuracy? Most writers couldn’t do this without the help of a media kit. ![]() Remind reporters of your online press kit following candidate interviews or when you are submitting press releases. Find out what reporters cover your area and send them a quick introduction and contact information, letting them know where they can find up-to-date information about your campaign. To quickly get your material into the hands of the media, reach out early. This may contain much of the same content as your regular kit, but tailored with additional background or press release information about the event. Again, this is packet of information meant to inform the media about a fundraiser, meeting or public debate. You can keep them private and only provide direct download links when necessary.Ī PR kit can also be created for events. You don’t need to necessarily link to your files. Keep the press material professional and up to date. This should include standard platform information and cover basic questions.Īvoid fluff about how great the candidate is. A Question and Answer sheet covering the major issues.Rather than reprinting the material outright, you could create a document or PDF file with links. ![]() Low-res files can be used for web, but print requires larger images with higher resolution. Photographs of the candidate and events from the campaign trail.Digital copies of logos, brochures, flyers, etc.Don’t forget to add a photo and related web links. A cover letter describing the candidate and campaign.WinZip is a popular compression program, but there are free alternatives available such as jzip. You can save your files as PDFs through Word, or you can convert them through a free tool like PrimoPDF. Images can be grouped together and compressed into ZIP files. PDFs work well as a common file format for documents. Unlike a physical press packet, an online press kit can be broken up to be downloaded in part or in whole. So what goes into a political online press kit? It depends, really. Instead, a campaign press kit is designed to create digestible information that can be easily downloaded by voter and reporters and incorporated into media coverage about your campaign. Using that format on a campaign website is a little redundant, since you are not looking for advertisers, and the point of the site is to sell the candidate. ![]() Traditionally, digital press kits are built into a series web pages where the goal is to advertise the site. Press kit material can be added to its own section on your campaign website or incorporated into your contact page. Online political press kits are helpful in that basic campaign information can be kept in one place, and the information is easily accessible.
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